About
Startups, corporations, now solo
I’m a marketer and UX writer with 10+ years in marketing and product development.
I started out in board games and gaming, and from there I moved naturally into tech. That’s where I feel at home today. Still playful, though.
I’ve worked at startups and corporations, and now I run my own business. I also teach marketers to use AI responsibly, so they save time without losing their brand voice.
On another channelI’m part of WE3, a design collective for the new internet.WE3 partners with early-stage tech founders and invests its design work in exchange for equity. I bring brand strategy, tone of voice, messaging and content design.we3.coWhat I believe
“Every brand has a voice, whether it wants one or not.”
More in the article (in Czech)“A tone of voice can’t be just a coat of paint over the cracks.”
More in the article (in Czech)“If I have to choose between a playful tone and a clear understanding of a feature, usability always wins.”
More in the article (in Czech)“We only laugh when it doesn’t hurt.”
More in the article (in Czech)“I believe fairness and transparency bring much better results in the long run.”
More in the article (in Czech)“If you’re a golden retriever, don’t try to be a pit bull. People won’t buy it.”
More in the article (in Czech)
How I sound
My own tone of voice guide starts like this.
When copy doesn’t work, you’ll hear it right away, along with a suggestion for fixing it.
I can’t resist a good joke or a pun. An emoji in an error message, I can.
I explain UX writing, tone of voice and AI so that even someone hearing about them for the first time gets it.
I reply to emails fast, and gladly. The copy itself gets as much time as it needs.
