Tone of voice in six weeks
The whole process from How it works, from homework to handover.
- Length
- 6 weeks
- Price
- from €3,600
Brand voice
Tone of voice for people and for AI
I’ll find your brand’s voice with you and describe it so that the people on your team and AI can both write with it easily.
What tone of voice is
Tone of voice is part of your brand, whether you like it or not. A brand isn’t only how a company looks. Just as important is how it talks to people, which topics it’s connected with, how its copy comes across and how it uses punctuation or its own vocabulary.
- Voice
- How customers should feel with you in any situation. What always holds, whatever the situation or channel.
- Tone
- It changes with context. You’ll talk one way on social media and another when you’re turning down a customer’s complaint.
A tone of voice can’t be just a coat of paint over the cracks. It has to come from your values, from what comes naturally to you and from the voice of your customers. So you’re all on the same wavelength, right?
Who it’s for
- For teams who feel their company’s communication keeps going off-key
- For teams where everyone speaks for the brand in a different key
- For companies facing a big rebrand who want to get the words right early, along with the design
- For teams who already have AI writing for them. AI tends to improvise when it doesn’t have clear rules. You know how it goes
How it works
Together we’ll set your brand strategy and a tone of voice that feels natural to you. We’ll bring the whole team in, so we know it will work. Strategy and voice come out of guided discussions, and I’ll take you safely through every one of them.
Tone of voice in six weeks
- HomeworkWe gather what you already have: brand documents, copy from your website, emails and customer care, and above all how your customers talk
- Team workshopI usually run several workshops, each for up to eight people. We talk about values, imagine the brand as a person and put together its vocabulary
- Guidelines and sample copyI write the guidelines: a description of the voice, writing rules and sample copy
- HandoverAt the end I hand everything over and teach you how to work with it
What you get
- Tone of voice and verbal identity
- Sample copy
- Guidelines for people and AI
- Team workshop
- Markdown files for AI
- Custom AI skills
- Team onboarding
I stopped writing style rules just for your team a long time ago. More and more often, we feed them to AI too. That’s why I prepare every document so your colleagues can understand it easily and AI can hit the right note in one piece of copy after another.
Pricing
I price by project. Only consulting is billed by the hour
Consulting and mentoring
Consulting and mentoring for people on your team when you want a second pair of eyes on copy, strategy or tone of voice. Up to ten hours. Bigger projects come as packages.
- Price
- €120 / hour
FAQ
How long does it take?
Usually around six weeks.
How much does it cost?
Tone of voice in six weeks comes to the tune of €3,600 and up. Consulting and mentoring is €120 / hour, up to ten hours.
Who from our company needs to be involved?
The people who speak and write for your brand: marketing, sales and customer care.
How do you teach AI our tone of voice?
Besides guidelines for people, you get the rules in a format AI can work with: markdown files and custom AI skills.
Do you create a tone of voice in English?
Yes. I work in English and Czech, and I can help you keep one voice in both languages.
We’d like to learn it ourselves. Is that possible?
Yes. I can run a training for your whole team, at your office or online.
