Let’s tune yours. I help your brand find its voice and your users find their way, on the web and in the app, side by side with your team.
From global names like Vodafone, Trezor, Aave and Espresso Systems to well-known Czech companies like Air Bank and Czech Television.
On another channelI’m part of WE3, a design collective for the new internet.WE3 partners with early-stage tech founders and invests its design work in exchange for equity. I bring brand strategy, tone of voice, messaging and content design.we3.co
Together we’ll set your brand strategy and a tone of voice that feels natural to you. We’ll bring the whole team in, so we know it will work. Strategy and voice come out of guided discussions, and I’ll take you safely through every one of them.
Launching a new product? Or do customers still not get what sets you apart? I’ll sharpen your key messages so they strike a chord: who your product is for, what it gives them and why they should choose you.
On your website and in your app, you always want something from your users. “Buy this. Fill that in. Click here.” I’ll write copy that sounds human and makes sense, so customers don’t tune out just because they don’t understand you.
More than 5,000 people have been through my training sessions and webinars. Whether I’m training a company team or speaking on stage, I make sure you leave with plenty of practical tips and enjoy yourself along the way.
I stopped writing style rules just for your team a long time ago. More and more often, we feed them to AI too. That’s why I prepare every document so your colleagues can understand it easily and AI can hit the right note in one piece of copy after another.
Projects I’d happily do all over again
Turn the knobs and the same message plays in a different tone and channel.
Situation: a card payment failed in the app. What does the user see?
Your payment didn’t go through, and your money hasn’t gone anywhere. Check your card details and we’ll try again.
This is tone of voice in practice. The content stays the same, and the way you say it changes. And not every channel can handle the same volume of fun.
I price by project. Only consulting is billed by the hour
Your team and your customers know your field far better than I do. So first I ask questions… lots of questions. And I listen. In those conversations I pick out things you might take for granted, bring them to light and build your brand story and communication on them.
Your brand’s tone of voice and verbal identity. We’ll find it together in a workshop, then I’ll write it up with sample copy and guidelines that your team and AI can write by. Then I’ll hand it all over and show you how to use it, so it doesn’t gather dust.
UX writing hand in hand with your design. I’ll review the copy in your app or on your website, rewrite key workflows and set up rules in your design system. Designers often write the copy themselves, and with guidelines they can handle it on their own.
We’ll get clear on who your brand or product is for and what should set it apart. That becomes your brand story and the master messaging you’ll launch with. All your other copy builds on it, and you’ll be able to write it yourselves with confidence.
Consulting and mentoring for people on your team when you want a second pair of eyes on copy, strategy or tone of voice. Up to ten hours. Bigger projects come as packages.
€120 / hour
The five layers I use to build a UX writing system in Claude, and how its memory turns repeated fixes into new rules.
UX writingAI
ArticleMy RESHOPER 2026 talk, written up. Ten quick copy fixes for an online store, each with a number from research and a before-and-after example.
UX writingAI
PodcastSlobodan Manić and I talk about aligning product clarity with brand voice, why a tone of voice guide alone isn’t enough and how to connect marketing with product teams.
Tone of voiceUX writing
ArticleThe words in your product decide whether people finish what they came for. What a UX writer does beyond button labels, and what changes now that AI writes product copy too.
UX writingAI
ArticleVolvo gave away its patent for the three-point seat belt. The article looks at what it takes for a brand to live its values, and what it costs.
Brand
On air
Email me or give me a call. I pick up unknown numbers too.
